Analysing the challenges faced by the UK citizens at the time of cooking or ordering groceries allowed us to understand the issue and direct our research accordingly. According to the user, ordering takeaways is not only expensive but unhealthy as well. Our business idea is understanding the user pain points and providing a smart kitchen management solution that promotes healthy eating habits. Our platform has numerous recipes for user to choose and calendar plan recipes that help in tackling food wastage at an individual level. Our product helps the user to easily manage the food inventory in his/her kitchen by properly planning food / diet calendar (Calorie count, fitbit integration, Apple health), automatically ordering the required items for any recipe in the planned calendar, thus effectively maintaining the kitchen along with a healthy diet. M&S and Waitrose are striving hard to reduce food wastage. We provide them platform to connect with the end user for an increased sales and revenue. We believe increasing the sales in an efficient manner deeply helps in preventing food wastage.
Household food wastage has been a prominent issue that plagues not only United Kingdom but the entire world. Often people forget about the food left in the fridge or they order ingredients that they already have. About 20%-30% of food goes bad or expires due to poor management of Kitchen inventory. People consider ordering takeaways or eating out out a much more convenient option than cooking. This creates unhealthy eating habit as well as stresses one financially. Eating out and ordering takeaways are expensive unhealthy options that need to be addressed. Why is managing Kitchen is so confusing and frustrating? To understand the reason, our research investigated why UK household is unable to manage its food wastage habit. After analysing the data, it shows that as many as 8.4 million families in the UK struggle to put food on the table and yet 7.3 million tonnes of food waste for UK household ends up in landfills each year costing UK families £700 per year (Sheffield, 2017). Studies have found that households throw away food for a variety of reasons, including preparing too much food and not using items in time before they go off (Kirk and Scott, 2018). This issue has been discussed but a solution is yet be devised.
Kitchen tool that helps in reducing food wastage and keep a good healthy diet. You plan what to cook at which time from only the stuff which is in the kitchen, so that there is no wastage of food. It's just like planning which time you need to take which medicine.
The Idea of ordering food or buying groceries is flawed when a consumer just picks up groceries according to his/her sixth sense. We would like to reverse the concept by helping users to plan the week and buy groceries according to the planned week in order to reduce food wastage. This in turn would help in better management of kitchen inventory and help in maintaining healthy eating habits. We provide numerous recipes and also user can create content (recipes) according to their specification (vegan, Lactose intolerant, vegetarian etc.)
We are trying to minimize the time, money and resource wastage when it comes to cooking along with healthy diet plan for diet enthusiast. Household food wastage has been a prominent issue that plagues not only United Kingdom but the entire world. Often people forget about the food left in the fridge or they order ingredients that they already have. About 20%-30% of food goes bad or expires due to poor management of Kitchen inventory.